FOR WOMEN WHO DIY
DIY
in Style.
STOP WAITING. START BUILDING.
LOOK EXTRAORDINARY DOING IN.
A Community for Women Who Refuse to Wait
You have a vision
for your home.
It's time to build it.
You don't need to hire it out, wait for the right time, or pretend
you know less than you do. You need a designer who figured it
out at 50 — and shows you exactly how.
Founding Member Price: $27/month — locked in for life.
Only 200 spots. Price moves to $47 after.
You don't need permission.
You need a plan.
And someone who's already
figured it out
Most women don't have a skill problem. They have a decision problem. They stand in the tile aisle for forty minutes, buy the safe option, and second-guess it for months.
DIY in Style is built around one idea: when you learn to make decisions the way a professional designer does — in the right order, with the right framework — everything gets easier. The projects. The tools. The results.
This is for the woman who is done waiting for someone else to make her home beautiful.
DOES THIS SOUND LIKE YOU?
You have good taste.
You just don't trust it yet.
If any of these feel familiar, you're in exactly the right place.
Style
01
Paralyzed by decisions
You spend hours researching paint, tile, and countertops — then choose the safe option and second-guess it for months.
02
Always waiting
When the budget is bigger. When you know more. When someone else is available. The right time never arrives.
03
Intimidated by tools
The saw feels dangerous. The drill feels complicated. You want to do it yourself but nobody showed you how.
Hiring everything out
You hand projects off because you're not sure you can — then watch someone finish and think "I could have done that."
05
Starting but not finishing
You get halfway in, realize you missed something, and the project sits unfinished for six months.
06
Inspired but overwhelmed
Your Pinterest is full. You love the ideas. You just don't know how to make them happen in your actual home.
YOUR GUIDE
I didn't learn to use
power tools until
I turned 50.
I spent 20 years designing homes professionally — spec builds, custom homes, award-winning model homes. I knew exactly what every room should look like. I just didn't know how to build any of it myself.
Then I downsized. I had a vision for my home. And I decided I wasn't going to wait for anyone else to make it happen.
I picked up a drill. I figured it out. I swung a sledgehammer in my own bathroom. I built a TV lift inside a dresser. I built things I had no business building — and they turned out extraordinary.
" I'm on a mission to prove that the home you've always imagined is already yours to build — at any age, with any skill level, starting right now."
Half a million women are watching. Not because I'm an expert. Because watching me figure it out makes them feel like they can too. That's what DIY in Style is built on.
Design-led DIY education for women ready to build confidently.
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Brand photography and guidance by
brillacreative
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